Campaign India has received more information on the exact delegation of duties among the empanelled agencies for the Kerala Tourism account. Stark Communications has retained a fair share of the business, an arrangement which will continue for the next three years. Crayons, Hues, Mudra, Valappila, Modern Graphics, Canvas and Group M will be allocated work for events, local publicity and new media.
The allocation of duties is as follows:
Branding & Advertising
National & International – Stark Communications
Within Kerala promotions – Mudra
B2B Meets
International - Stark Communications
Domestic - Crayons
Trade fairs
International - Stark Communications
Domestic - Hues
New Media & PR
National PR & website design and maintenance - Stark Communications
New Media - Group M
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