Campaign India Team
Jul 02, 2010

Clarity on Kerala Tourism account

Campaign India has received more information on the exact delegation of duties among the empanelled agencies for the Kerala Tourism account. Stark Communications has retained a fair share of the business, an arrangement which will continue for the next three years. Crayons, Hues, Mudra, Valappila, Modern Graphics, Canvas and Group M will be allocated work for events, local publicity and new media. The allocation of duties is as follows: Branding & AdvertisingNational & International – Stark Communications

Clarity on Kerala Tourism account

Campaign India has received more information on the exact delegation of duties among the empanelled agencies for the Kerala Tourism account. Stark Communications has retained a fair share of the business, an arrangement which will continue for the next three years. Crayons, Hues, Mudra, Valappila, Modern Graphics, Canvas and Group M will be allocated work for events, local publicity and new media.

The allocation of duties is as follows:

Branding & Advertising
National & International – Stark Communications
Within Kerala promotions – Mudra
 
B2B Meets
International - Stark Communications
Domestic - Crayons
 
Trade fairs
International - Stark Communications
Domestic - Hues
 
New Media & PR
National PR & website design and maintenance - Stark Communications
New Media - Group M

 

Source:
Campaign India