Clarity on Kerala Tourism account

Campaign India has received more information on the exact delegation of duties among the empanelled agencies for the Kerala Tourism account. Stark Communications has retained a fair share of the business, an arrangement which will continue for the next three years. Crayons, Hues, Mudra, Valappila, Modern Graphics, Canvas and Group M will be allocated work for events, local publicity and new media. The allocation of duties is as follows: Branding & AdvertisingNational & International – Stark Communications