Citizen Dentsu, a division of Dentsu Communications, has won the creative duties for the Indian Army. The account was won post a multi-agency pitch.
Rajendra Singh, senior VP and head, Citizen Dentsu, will lead the business. Citizen Dentsu’s mandate is to create a holistic, comprehensive communication package for the Indian Army, informed an agency statement.
Rohit Ohri, executive chairman, Dentsu India Group, said, “We’ve set up Citizen Dentsu with a vision to help trigger positive social change through integrated communications. It’s a matter of great pride for Citizen Dentsu to be appointed as communication partner to the Indian Army. Cutting edge technologies will underpin our integrated communication approach for the Indian Army campaign.”
On the win, Arijit Ray, CEO, Dentsu Communications, said, “This is the first big win for Citizen Dentsu in 2013. And a well deserved one for the team, since it involved eight agencies.”
Singh added, “Here’s a true example of working on a cause that one truly admires and respects. No soft stuff here. Apart from the pleasure of dealing with real gentlemen officers as clients, it’s a matter of honour to contribute towards strengthening the security and defence of the country.”