Campaign India Team
May 28, 2018

CIDCA 2018: Shortlists announced (part one)

Find shortlists for 21 of the 42 categories here

CIDCA 2018: Shortlists announced (part one)
The shortlists for the 2018 edition of Campaign India's Digital Crest Awards (CIDCA) have been announced.
 
Winners of the eighth edition of the awards will be announced on 5 June at Hard Rock Cafe, Worli, Mumbai. Entry to the awards night is by invitation and restricted to pre-registered guests.
 
To view images from the jury day and see the list of jurors, click here
 
Entry Category Entry Title Entrant Company Brand
Advergaming CEAT leverages Advergaming to drive Road Safety among Gamers Isobar India Ceat Tyres
Advergaming Look Look FB 360 Newsfeed Game Mindshare India  Idea Cellular
Advergaming Thermo Activated Ice-cream Game Tonic Worldwide Dinshaw's Icecream
Apps - Mobile Apps Quit Karo Fractal Ink Design Studio Quit Karo
Apps - Mobile Apps RexBot educates India's youth on healthy sex Interactive Avenues  Durex
Apps - Online Apps Bollywood ka PHD Tonic Worldwide Sony MAX
Augmented Reality Mahindra Racing @ Auto Expo Mahindra & Mahindra Mahindra Racing
Augmented Reality Don’t just watch it, Experience it Affle DishTV
Best use of digital personal assistant Educating users about the product with the help of Chatbot (Haptik) Interactive Avenues Aquarius
Best use of digital personal assistant Home party essentials 101- By SIMI India's first AI powered bartender Mindshare - Bangalore LiveinStyle
Content Community Yes Mom MSix Activ Kids Immuno Booster
Content Community #KhanemeinTwist Series - First ever "OnDemand" Cookery show Tonic Worldwide Nutralite
Content Community CEAT uses native Educational Content to drive Road Safety message Isobar India CEAT Tyres
Content Community Knowledge Center iProspect India Angel Broking
Content Community Re-Imagining the Future iProspect India Bloomberg | Quint & GE
Content Community U Cypher - Content Community Sparkt  U Cypher
Content Community Developer Ninja Outreach - Influencer Engagement Program R SQUARE Consulting Services  IBM India
Digital Craft - Art Direction/Communication in digital Design adidas - Registration Video Isobar India adidas Uprising
Digital Craft - Art Direction/Communication in digital Design Kong On HBO FoxyMoron HBO India
Digital Craft - Art Direction/Communication in digital Design Rakhi With Fabelle Madison Media Fabelle
Digital Craft - Art Direction/Communication in digital Design #TurnontheWoofer : Therapeutic Musical album for dogs! Tonic Worldwide Animals Matter to me
Digital Craft - Art Direction/Communication in digital Design Bajaj Allianz Awkward Silence WATConsult Bajaj Allianz General Insurance
Digital Craft - Best Use of Design and Navigation Raymond MTM Fractal Ink Design Studio Raymond - Made to Measure
Digital Craft - Best Use of Design and Navigation Mahindra Mutual Fund - Nivesh Jagran SPARKT  Mahindra Mutual Fund
Digital Craft - Best Use of Design and Navigation #TurnontheWoofer : Therapeutic Musical album for dogs! Tonic Worldwide Animals Matter to me
Digital Craft - Best use of Interaction Design in Online or Mobile Apps Adidas uses Mobile Fingerprint Technology to get Women Fitter Isobar India Adidas
Digital Craft - Best use of Interaction Design in Online or Mobile Apps CEAT drives Road Safety message through a First Time Interactive Game Isobar India CEAT Tyres
Digital Craft - Best use of Interaction Design in Online or Mobile Apps U Cypher - Hamburger Menu Sparkt  U Cypher
Digital Craft - Best use of Interaction Design in Online or Mobile Apps U Cypher - Scratch to unlock Sparkt U Cypher
Digital Craft - Best Writing STAR - Kullfi Kumaar Bajewala SPARKT  STAR Plus
Digital Craft - Best Writing Har Shakh Pe Ullu Baitha Hain Sparkt Star Plus
Digital Craft - Best Writing NOT FOR EVERYONE Happy mcgarrybowen Suzuki Gixxer
Digital Craft - Best Writing Ola Share Independence Day #FarakPadtaHai Happy mcgarrybowen OLA
Digital Craft - Best Writing Girliyapa and Durex's Girlsplaining THE VIRAL FEVER Durex
Digital Craft - Best Writing HDFC Life Content Marketing Campaign Zirca Digital Solutions HDFC Life
Digital Strategy One India One Money Mindshare India  Aditya Birla Capital
Digital Strategy The Waterfall Targeting Model Mindshare India  Aditya Birla Capital
Digital Strategy World’s First On-Demand Interactive Cookery show via Facebook Live Tonic Worldwide Nutralite
Digital Strategy Data Led Strategy Drives 8X Conversions for MFCW Isobar India Indian Blue Book
Digital Strategy Look Look Digital Campaign Mindshare India  Idea
Digital Strategy The Great Indian Chocolaty Robbery Wunderman International Kellogg's Chocos - Chocos Fills
Digital Strategy Jeep Compass - Digital FCA India Automobiles  Jeep India
Digital Strategy ICICI Bank - Lasersight iProspect India ICICI Bank
Digital Strategy Giving India the sound of friendship Mindshare McDowells no.1 soda
Digital Strategy Girliyapa and Whisper’s Sit Improper THE VIRAL FEVER Whisper
Digital Strategy When Durex launched Jeans Interactive Avenues Durex
Digital Strategy iMarket iProspect India DSP BlackRock
Digital Strategy #70TripsToFreedom Teen Bandar INOX
Digital Strategy Unleash Your Wild Side Mindshare India Magnum Ice Cream
Digital Strategy Castrol POWER1 Cruising Legends FoxyMoron Castrol POWER1
Digital Strategy Driving Awareness and Engagement for PBL Season 3 Columbus India Premier Badminton League
Digital Strategy Kissan Tiffin Time Table Mindshare India kissan
Digital Strategy STAR - TED Talks India Nayi Soch SPARKT STAR Plus
Digital Strategy Mutual Funds Sahi Hai iProspect India and Dentsu X AMFI
Digital Strategy Moment Marketing Films Social Kinnect Indiabulls Home Loans
Digital Strategy How Boost used Data and Machine Learning to Identify & target kids online Mindshare Boost
Digital Strategy Micra CVT Leadership OMD Nissan
Digital Strategy TOTAL QUARTZ - Bonnet Pe Charcha Total Oil India  TOTAL QUARTZ
Digital Strategy Mutual Funds Sahi Hai Mirum Digital  Mutual Funds Sahi Hai
Display Project Avalanche – $43 billion corporation on a Single Canvas Mindshare India  Corporate
Display Adidas leverages App Based Fingerprint Technology to get Women Fitter Isobar India Adidas
Display Video Marketing Stirs Up Search Queries to Increase ROI by 122% Logicserve Digital ICICI Prudential Mututal Fund
Display Amazon Fire TV Launch Interactive Avenues Amazon
Display Kissan Tiffin Time Table Mind share India Kissan
Display Mutual Funds Sahi Hai iProspect India and Dentsu X AMFI
Display Targeting cold sufferers in 72 hours! Mindshare Otrivin
Display PUMA | Customize Your Fit Affle in partnership with DDB Mudra Puma
Display Hero Duet Chatbot isobar india Hero Duet
Display India First Geo targeted Map and Call Banners Grapes Digital Pvt Ltd S-CROSS
e-Commerce Omni-channel strategy Raymond Fractal Ink Design Studio Raymond
e-Commerce Omni-channel strategy SBI MF improved online sales by 54% using Cross Channel Marketing Automation Netcore Solutions SBI Mutual Fund
e-Commerce Omni-channel strategy Technology that revolutionized E-Commerce Interactive Avenues Oberoi Hotels and Resorts
e-Commerce Omni-channel strategy Trident Hotels – Driving Efficiency through Data Interactive Avenues Trident Hotels
e-Commerce Omni-channel strategy Driving Customer Enquiries for Max Bupa Health Insurance Columbus India Max Bupa Health Insurance
e-Commerce Omni-channel strategy Pizza Hut - Delivering a frictionless customer experience and driving footfalls through increased visibility SingleInterface Pizza Hut
Experiential Musical Collar Tonic Worldwide Animals Matter to me
Experiential Reinventing the Tennis Experience Langoor Digital Infosys
Experiential Mind Goal Innocean Worldwide India Hyundai Motor India Limited
Experiential Bringing Ideas to life in Real-time via 3D Printing Tonic Worldwide Aditya Birla Group
Experiential Earth Live Isobar India National Geographic
Format Innovation 80 Character recipe Tonic Worldwide Nutralite
Format Innovation TVS NTORQ Launch Fork Media Group TVS NTORQ
Format Innovation Adidas uses Mobile Fingerprint Technology to get Women Fitter Isobar India Adidas
Format Innovation CEAT uses Quick Time Event Format to drive Road Safety message Isobar India CEAT Tyres
Format Innovation CEAT leverages language learning APP to drive Road Safety message Isobar India CEAT Tyres
Format Innovation No Ajnabee- Vogon Mindshare India Pvt Ltd Idea
Format Innovation Most Entertaining Banner Mindshare India Pvt Ltd Idea
Format Innovation Experience Formula E in 360 with Google Daydream MAHINDRA RACING Mahindra Rise
Format Innovation Airtel 448 Prepaid Promise Plan campaign Vserv Digital Services Pvt. Ltd. Airtel
Innovation in e-commerce Driving Pepsi’s consumption on the wheels Mindshare Gurgaon Pepsi
Insight-led programmatic buying Changing Digital Playing Turf GTB Ford
Insight-led programmatic buying One size fits all, Fits no one.. Mindshare Royal Challenge Sports Drink
Insight-led programmatic buying To position SonyLIV as one stop for football viewing Magnon\TBWA SonyLIV
Insight-led programmatic buying #SweatMore - Gatorade Live Panel Activation Mindshare Gurgaon Gatorade
Insight-led programmatic buying VIVO Viewtube WATConsult VIVO
Integrated One India One Money Mindshare India Pvt. Ltd. Aditya Birla Capital
Integrated #TakeTheHint Danone India Protinex
Integrated X BKC online marketing strategy. Netbiz Systems Pvt Ltd Radius Developers
Integrated I Can You Can MSix Cipla Health 
Integrated Giving India the sound of Friendship Mindshare McDowells no.1 soda
Integrated Ola Share #FarakPadtaHai Happy mcgarrybowen OLA
Integrated Mahindra Racing @ Auto Expo MAHINDRA RACING Mahindra Racing
Integrated #भुलादेडर | #BhulaDeDarr Gozoop Star Bharat
Integrated How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year Interactive Avenues Amazon
Integrated Amazon Fire TV Launch Interactive Avenues Amazon
Integrated Zee Cinema - Zee Cine Awards 2018 Integrated campaign Zee Entertainment Enterprises Ltd Zee Cinema
Integrated How Amazon Aided Nokia’s Entry to The Indian Smartphone Segment! Interactive Avenues Amazon
Integrated Dell Campassador Program Dell India Dell India 
Integrated Launch of All New Ford EcoSport GTB Ford
Integrated Passport to Free Flights Jet Privilege  JetPrivilege
Integrated Unleash your Wild Side Mindshare India Magnum Ice Cream
Integrated The Blind Faith Upgrade Isobar India Hotel Ramada
Integrated STAR - TED Talks India Nayi Soch SPARKT Private Limited STAR Plus
Integrated Godrej HIT: India's first Online Platelet Donor community for Dengue patients Godrej Consumer Products Limited Godrej Kala HIT
Integrated MAX 2 Timeless Awards : Celebrating the foundation of Hindi cinema Tonic Worldwide Sony max 2
Integrated HIMALAYAN HIGHS 22FEET TRIBAL WORLDWIDE ZEST110
Integrated More Indian than you think MRM//McCANN Lufthansa German Airlines
Media innovation Thermo Activated Ice-cream Game Tonic Worldwide Dinshaws Icecream
Media innovation 80 Character recipe Tonic Worldwide Nutralite
Media innovation CEAT leverages Language Learning to drive Road Safety Isobar India CEAT Tyres
Media innovation CEAT creates a First Time Ingame Innovation to drive Road Safety message Isobar India CEAT Tyres
Media innovation Most Entertaining Banner Mindshare India  Idea
Media innovation Pringles Diwali Wunderman International Pringles India
Media innovation Friendship- 1 Drunk driving- 0 Mindshare McDowells no.1 soda
Media innovation Forevermark Life Event Isobar India Forevermark India
Media innovation Experience Formula E in 360 with Google Daydream MAHINDRA RACING Mahindra Racing
Media innovation STAR - TED Talks India Nayi Soch SPARKT  STAR Plus
Media innovation IPL targeting with Silverpush for Aquarius Interactive Avenues Aquarius
Media innovation Amazon Fire TV Launch Interactive Avenues Amazon
Media innovation Hero Duet Chat Bot isobar india Hero Duet
Media innovation #UnlockASurprise Innocean Worldwide India Hyundai Motor India Limited
Media innovation Raymond Fabric Combo Box iProspect India Raymond
Media innovation Woofer- The first ever emailer that de-stresses dogs Tonic Worldwide Animals Matter to me
Media innovation Becoming the fitness partner for the millennials-The Quaker Way Mindshare Quaker Oats
Media innovation India's first Auto Expo at Night Grapes Digital  MARUTI SUZUKI
Mobile - Voice-Based 2 Step Voice Format drives 8X Conversions for MFCW Isobar India Indian Blue Book
Mobile - Voice-Based Greenlight Planet - Jagmag Ustav Netcore Solutions Sunking
Mobile - Voice-Based Ask Dabur - A Mobile Voice Campaign Netcore Solutions Ask Dabur
Online Video - Short form (180 seconds or less) No Ajnabee- Vogon Mindshare India  Idea
Online Video - Short form (180 seconds or less) Chocos Fills Valentine's Week Wunderman International Kellogg's Chocos Fills
Online Video - Short form (180 seconds or less) Ola Share Independence Day #FarakPadtaHai Happy mcgarrybowen OLA
Online Video - Short form (180 seconds or less) Ola Share World Environment Day #FarakPadta Hai Happy mcgarrybowen OLA
Online Video - Short form (180 seconds or less) #HowSafeAreYou Whyness Godrej Locking Solutions and Systems
Online Video - Short form (180 seconds or less) NayeRishteNayeVaade Shreyansh Innovations Manyavar
Online Video - Short form (180 seconds or less) It's Familytime Shreyansh Innovations PS Group
Online Video - Short form (180 seconds or less) 70 Not Out Shreyansh Innovations  Manyavar
Online Video - Short form (180 seconds or less) adidas- Its On You Isobar India adidas running
Online Video - Short form (180 seconds or less) Money Project FoxyMoron Aditya Birla Capital
Online Video - Short form (180 seconds or less) #YOGAFOREVERYONE MRM//McCANN JCB
Online Video - Short form (180 seconds or less) GoAir Celebrates Raksha Bandhan FoxyMoron GoAir
Online Video - Short form (180 seconds or less) The Taste That Grabs You FoxyMoron Heinz Tomato Ketchup
Online Video - Short form (180 seconds or less) Made With #RealDoodhDude Prodigitz Media Havmor Ice Cream
Online Video - Short form (180 seconds or less) HP Vogon magnon eg+ HP Sprocket Printer
Online Video - Short form (180 seconds or less) #ApolloHTS Prism Sport + Entertainment Apollo Tyres
Online Video - Short form (180 seconds or less) Think Equity. Think Motilal Oswal. Motilal Oswal Financial Services Motilal Oswal Financial Services

 

Source:
Campaign India

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