ParentVerse Encourages Family Trust With Christmas GiftOfSharing Campaign
ParentVerse has launched the ‘#GiftOfSharing’ Christmas campaign, encouraging families to prioritise honest conversation and emotional connection during the festive season. The initiative highlights the need for children to feel heard amid growing digital distractions and positions the home as a safe space for open dialogue. The campaign promotes two-way sharing, urging parents to talk about their own experiences and challenges to build trust and emotional safety. Commenting on the initiative, Abhinav Rao Kuchipudi, founder & ceo, ParentVerse, said, “When parents share their own stories, children feel seen, understood, and safe.” The campaign aligns with ParentVerse’s mission to support healthier family dynamics through everyday conversations.
redBus Christmas film promotes inclusive bus travel in India
redBus has launched its Christmas ad film ‘Everyone’s Christmas’, focusing on inclusivity and respectful behaviour during shared journeys. The film portrays a bus passenger, Mihir, who feels uneasy sitting beside Kamla, a transgender woman, and requests a seat change. As other passengers hesitate, a child named Rahul volunteers to move, prompting others to follow. The gesture leads Mihir to reconsider and return to his seat. The narrative highlights how small acts can challenge stigma and create welcoming public spaces. Commenting on the campaign, pallavi chopra, cmo, redBus, said the film reflects ‘goodwill, love, kindness, and selfless giving’, encouraging travellers to adopt empathy during festive and everyday travel.
ITC Marks Kisan Diwas With Mitti Mera Desh Storytelling Initiative
On Kisan Diwas 2025, ITC reaffirmed its commitment to India’s agricultural transformation aligned with the Viksit Bharat 2047 vision through the launch of ‘Mitti Mera Desh – Tales from the Heartland’. Inspired by the Union Government’s ‘Meri Maati Mera Desh’ initiative, the campaign showcases farmer stories anchored in ITC’s Climate Smart Agriculture programme. During 2024–25, the CSA initiative benefitted 1.2 million farmers across 3.2 million acres in 19 states. ITC also highlighted ITCMAARS, its ‘phygital’ agri-tech platform, which currently supports over 2.2 million farmers and targets 10 million farmers by 2030.
GM Modular Unveils Switch to Christmas Mode Festive Campaign
GM Modular has rolled out its Christmas campaign ‘Switch to Christmas Mode’, capturing festive moments within a modern, technology-enabled home. The digital film features content creator Linda Fernandes, also known as thequirkymamma, as she prepares her home for Christmas. The narrative weaves GM Modular switches, the GM Cube wireless charger and GM Bluetooth speakers into scenes of celebration, focusing on ease and ambience rather than standalone product promotion. Commenting on the campaign, Jayanth Jain, ceo & managing director, GM Modular, said, “Festivals like Christmas are about creating meaningful moments at home.” The campaign will run across GM Modular’s digital and social platforms.
Godrej Vikhroli Cucina Reimagines Christmas With Jingle Bells Unwrapped
Godrej Vikhroli Cucina, the culinary owned media platform of Godrej Industries Group, has unveiled ‘Jingle Bells Unwrapped’, a reimagined Christmas track created with vocal ensemble Voctronica. Featuring Godrej Yummmiez and chefs Amrita Raichand and Ajay Chopra, the song reflects urban Indian celebrations shaped by smaller homes and personal rituals. The narrative highlights everyday festive moments and convenient snacking, supported by STTEM 2.0 findings that 67% of Indians snack based on mood and 72% snack more when happy. The campaign positions food as an emotional connector rather than a traditional centrepiece.
MARS Cosmetics Launches Cloud Kiss Lipstick With Balloon Proposal
MARS Cosmetics introduced its Cloud Kiss Soft-Matte Lipstick through a sunrise hot air balloon proposal, positioning the launch as a first-of-its-kind moment in Indian beauty marketing. The activation visualised the ‘cloud-soft’ formula as a ‘dream scenario in reality’, with a branded balloon ascending at dawn. During the mid-air proposal, the bride-to-be received the Cloud Kiss lipstick, symbolising softness and commitment. The event was captured using drone-led aerial filming for future brand communication. Commenting on the launch, the marketing team at MARS Cosmetics said the initiative reflected the brand’s focus on innovation, comfort and creativity. The product will be available across MARS outlets in India.
Naukri Uses Christmas Satire to Spotlight Appraisal Season Realities
Naukri launched a Christmas on-ground campaign in Bengaluru linking festive cheer with appraisal season sentiment. At Prestige Tech Park, Whitefield, the brand installed a 25-foot Christmas tree decorated with peanuts, referencing its long-running ‘appraisal waala peanut’ narrative. The installation carried the message, “Merry Christmas to the ones who played ‘nice’ all year. Maybe, get on the naughty list?” The activation highlighted the disconnect between effort and reward, encouraging professionals to reassess career growth. Staying aligned with Naukri’s insight-led and witty brand voice, the campaign reinforced its positioning around empowering professionals to seek better opportunities.
