Digital Research and Rankings
Campaign India Team
Apr 10, 2025

Choice fatigue hits: 78% of Indian shoppers overwhelmed online

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.

61% of shoppers turn to online shopping purely for convenience, while nearly 36% lament the loss of unexpected finds—the key driver of retail joy. | Image credit: Freepik.com

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