Chitralekha Group of Publications has joined hands with Northeast India based publishing house, Eclectic Publications. The two groups have entered into a strategic alliance wherein the former will take care of the space selling for Eclectic Publications, across India.
On the development, Mitrajit Bhattacharya, publisher and president, Chitralekha Group said, “North East is a very prominent market for lot of brands and we feel that this region has tremendous potential. In the next few years, the region is only going to get bigger in terms of business and we’re very happy and excited at the same time to be joined with EP which is a premium media house from the North East with a great eye for the future.”
Commenting on this new joint venture, Tanushree Hazarika, publisher and managing editor, Eclectic Publications, added, “Tying up with Chitralekha Group, which is one of the oldest publication houses of the country will help us in expanding our networks and resources all over the country. Being from the North East, we understand the requirements, demands and trends of this region and with this alliance we aim to add a vast array of resources which the brands and clients can make full use of.”
Eclectic Times and Eclectic Vibes are the two monthly magazines published by Eclectic Publications and the magazines are circulated in all the eight states of the North East and Delhi, Bangalore and Kolkata. At present, the circulation figure of Eclectic Times is over 64,000 and that of Eclectic Vibes is over 35,000. In the near future, the group also plans to increase its presence across India. Both the magazines are also available online and across all Android and Apple platforms.