Campaign India Team
Feb 13, 2012

Chitralekha Group partners Eclectic Publications to handle pan India sales

Eclectic Times and Eclectic Vibes are the two monthly magazines published by the publication

Chitralekha Group partners Eclectic Publications to handle pan India sales

Chitralekha Group of Publications has joined hands with Northeast India based publishing house, Eclectic Publications. The two groups have entered into a strategic alliance wherein the former will take care of the space selling for Eclectic Publications, across India.

On the development, Mitrajit Bhattacharya, publisher and president, Chitralekha Group said, “North East is a very prominent market for lot of brands and we feel that this region has tremendous potential. In the next few years, the region is only going to get bigger in terms of business and we’re very happy and excited at the same time to be joined with EP which is a premium media house from the North East with a great eye for the future.”  

Commenting on this new joint venture, Tanushree Hazarika, publisher and managing editor, Eclectic Publications, added, “Tying up with Chitralekha Group, which is one of the oldest publication houses of the country will help us in expanding our networks and resources all over the country. Being from the North East, we understand the requirements, demands and trends of this region and with this alliance we aim to add a vast array of resources which the brands and clients can make full use of.”

Eclectic Times and Eclectic Vibes are the two monthly magazines published by Eclectic Publications and the magazines are circulated in all the eight states of the North East and Delhi, Bangalore and Kolkata. At present, the circulation figure of Eclectic Times is over 64,000 and that of Eclectic Vibes is over 35,000. In the near future, the group also plans to increase its presence across India.  Both the magazines are also available online and across all Android and Apple platforms.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Anil K Nair joins VMLY&R India as CEO
Premium
15 hours ago

Anil K Nair joins VMLY&R India as CEO

Moves from Law & Kenneth Saatchi & Saatchi

Premium
Cricbuzz appoints Lowe Lintas
Premium
16 hours ago

Cricbuzz appoints Lowe Lintas

Agency's Bengaluru office to handle the business

Premium
Dentsu Webchutney bags Britannia Timepass' social, digital mandate
Premium
16 hours ago

Dentsu Webchutney bags Britannia Timepass' social, ...

Account won post a multi-agency pitch

Premium
Adfest 2019: 16 wins for Indian agencies
Premium
18 hours ago

Adfest 2019: 16 wins for Indian agencies

TBWA is the only Indian agency to win Gold; Taproot Dentsu, Early Man Film, JWT, Grey, Cheil, WATConsult also among winners