In an endeavour to engage its fan base, and attract the younger generation, Chennai Super Kings (CSK), has launched a fan engagement contest for the upcoming Indian Premier League season.
The CSK mascot, a young lion, is portrayed as a symbol of the city’s fighting spirit and winning attitude and is said to be a huge hit with the younger fans of the team. Though the mascot has been a prominent part of the CSK brand for over four years, it had remained nameless. The IPL team seeks to change that by giving the young fans a chance to name him.
The contest encourages the young Chennai Super Kings fans to participate in giving a name to their team’s mascot that is reflective of the attitude of the city and the team it stands for.
Commenting on the development, Rakesh Singh, joint president, marketing, Chennai Super Kings, said, “A mascot is a platform to engage with our young fans. It allows a certain freedom to bring humour and sarcasm into a serious sports brand. Moreover, It can have a opinion on anything and everything and put a smile on faces. We are excited to get our young fans involved in the naming of their favorite mascot and hope that we will receive great response from them. The lucky winner, will not only have a chance to name the lion, but also receive a host of goodies from the team. 10 runners up will win post cards jointly autographed by the captain M.S.Dhoni and the mascot.”
The contest is open for fans aged between 4–15 years and will be conducted through SMS and
online entries. It ends on 28 February.
For more details on the contest visit www.chennaisuperkings.com/mascot.