Cheil India has bagged the social media mandate for adidas following a multi-agency pitch. The agency will handle the brand's cricket football and training verticals. This win follows Cheil bagging the brand's retail mandate.
Shiv Sethuraman, group president, SouthWest Asia, Cheil India, said, “We are delighted to deepen our association with adidas, one of the world’s most iconic brands. In addition to the retail mandate, Cheil will now also be the social media partner to adidas in the cricket, football and training verticals. Driving clutter-breaking and engaging programmes is a key deliverable and we look forward to the challenge.”
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