Shawn Lim
Jan 31, 2023

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

ChatGPT

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

9 hours ago

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

10 hours ago

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

11 hours ago

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

11 hours ago

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.