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ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
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Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.