Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 12, 2012
CEOs to marketers: Get out of 'la-la land' and prove ROI
By and large, marketers are failing to gain the trust of 80 per cent of CEOs surveyed by research firm Fournaise in its 2012 Global Marketing Effectiveness Programme.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1){kind=logo}
Advertising
27 minutes ago
Why Brandcare's Healthcare Work Is Getting Global ...
The Mumbai-based independent agency is proving that healthcare communication can match medical rigor with creative excellence.
Advertising
53 minutes ago
The 2025 Wrap: The biggest brand blunders and ...
Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp
Advertising
2 days ago
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Media
2 days ago
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
