Centuary Mattresses has awarded Pad Integrated Marketing and Communications with its digital and creative duties.
The account was won post a multi-agency pitch and will be handled by Pad’s Hyderabad office.
With this mandate, the agency will be responsible for the overall strategy, planning and creative content requirements across online and offline platforms.
Uttam Malani, executive director, Centuary Fibre Plates, said, “Our collaboration with the Pad team will undoubtedly help us in organising and scaling our digital content ecosystem. For a mattress company, content is critical not only for brand awareness and legitimacy but also for commercial growth. We look forward to creating some relevant and meaningful content at scale."
Vivek Reddy, co-founder and creative director, Pad, said, "We are ecstatic with the possibility to associate with India’s leading and fastest-growing mattress brand - Centuary group on their upward journey. Centuary is touching millions of lives each day and it connects well with our brand ethos, where we trust people are the essence. I believe, that mattress as a category has loads to provide in terms of products, and coming into this area offers us a big possibility to exhibit them in an innovative manner each in terms of content and visuals. With our growing experience and expertise in content across channels, formats, languages, and geographies, we believe we can assist Centuary Mattresses to develop globally as well.”