Celio assigns digital mandate to Digitas

Celio Future Fashion has announced the appointment of Digitas as its agency of record in India.

 

Digitas will handle the French fashion brand's entire digital mandate including media. 

 

The account was won following a multi-agency pitch.

 

Suparna Bose, senior marketing manager, Celio Future Fashion, said, "With the transition to the new normal on its way, internationally acclaimed French menswear brand Celio, renowned for its avant-garde and sartorial fashion trends for men has to be the first stop for every au courant man. With digital led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”

 

Sonia Khurana, COO, Digitas India, said, “As the second largest e-commerce category in India, fashion retail is a highly competitive category. To thrive in this context means threading consumer engagement, innovation, and commerce together and we hope to do just that for Celio. We are very excited to partner with Suparna and her team to grow the brand and its community of customers."