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The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
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Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
He was promoted to CEO of Grey London in April.
As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.
The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.