Cashfree appoints Vaibhav Mehrotra as head of marketing

Payments and API banking solutions company, Cashfree, has appointed Vaibhav Mehrotra as the head of marketing. He joins from DLF where he was the head of brand and marketing, office business.

 

Mehrotra is tasked with driving the company’s marketing strategy through its growth phase and building a marketing team. Further, he will also be responsible for building the brand and instilling industry best practices across brand marketing, product marketing, digital and performance marketing.

 

Reeju Datta, co-founder, Cashfree said, “We are delighted to welcome Vaibhav onboard as the head of our marketing team at Cashfree. He joins us at a time when the fintech industry and Cashfree are going through massive disruptions. His understanding of the B2B business will help define strategic roadmaps and deploy marketing solutions for Cashfree.”

 

With a career spanning over 13 years including his stint at DLF, Mehrotra has also worked at organisations such as Max Group, Cognizant Interactive and Photon Interactive.

 

Said Mehrotra, “I am elated to join Cashfree, especially at an exciting juncture in the company’s growth journey. Fintech has truly emerged as one of the leading growth drivers in the country and across the globe. I am truly excited about building and supporting our growth and the continued improvements we are making in the payments space. This is an exciting time to join this innovative and vision-led organisation.”