Carat India has made two new appointments to handle its Mondelez business.
Mayank Bhatnagar has been brought in as senior vice president to lead the Mondelez business in India. Vinita Pachisia has been roped in as vice president, buying for Mondelez.
Sujata Dwibedy who joined the agency last year to lead the business has got a new role within the agency.
Bhatnagar joins the agency from Mindshare Malaysia while Pachisia moves from Havas India.
Bhatnagar said, “I am delighted to be part of the Carat India team. The opportunity to lead Mondelez business in India and work on the portfolio of iconic brands will surely be very exciting.” ‘
Pachisia said, “I am delighted to join Carat India on the Mondelez portfolio. Leading the Investment vertical of a portfolio that is growing and is a leader in the category is exciting. My efforts will be to maximise the returns on their media spends and achieve the objectives set by the client.”
Kartik Iyer, managing director, Carat, said, “Talent is truly what will create the big difference in the market and we are delighted to have such capable business managers joining us. I am sure that while they would be working to deliver the cutting edge solutions for Mondelez, they would also enable an upskilling in Carat with their fine experience.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
5 hours ago
The report also suggested that HD channel viewership increased by 15% in the last two years