Carat has announced its revised global advertising expenditure forecast for 2015 and 2016. The first set of numbers were released in March 2015.
(Source: Carat, Dentsu Aegis Network)
There is no revision in the ad spend growth forecast for India in 2015, which stays at 11 per cent. But for 2016, growth has been revised upwards to 12 per cent (see table).
While global growth has been revised downwards to 4 per cent in 2015 down from 4.6 per cent in March, Asia Pacific growth has been revised down to 4.1 per cent from 5.2 per cent.
The decline in the global forecast has been influenced by major markets such as Russia and China, according to the report.
TV still remains the dominant medium globally with a predicted 42 per cent share of total advertising spend in 2015.
Globally, Carat forecasts digital media spend to grow 15.7 per cent in 2015 and 14.3 per cent in 2016, driven by mobile and online video.
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