programmatic

Dec 14, 2018

Year-ender 2018: 'The norm to have a digital video as part of every campaign'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Dec 10, 2018

Google gaffe sees mystery blank ad run across thousands of sites

Mistake reported to have cost Google $10m.

May 17, 2017

Opinion: Branding by accident

Everyone knows that misplaced ads can be counter productive. Still, why are so many examples showing up?

Jul 05, 2016

Advertisers shooting themselves in the foot by demanding 100 pc viewability

The author illustrates how demanding full viewability could be detrimental on costs and results

Mar 14, 2016

At SXSW, Adblock Plus describes new service to 'reward content that is good'

Incentives for agencies have to be aligned with consumer interests, contended panelists at the Austin festival

Nov 25, 2015

Why 2016 will be a year of breakups in programmatic

A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients