We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
Mistake reported to have cost Google $10m.
Everyone knows that misplaced ads can be counter productive. Still, why are so many examples showing up?
The author illustrates how demanding full viewability could be detrimental on costs and results
Incentives for agencies have to be aligned with consumer interests, contended panelists at the Austin festival
A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients
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