Shaze, a luxury gifting retail brand of jeweller TBZ Nirmal Zaveri, has appointed Carat India to handle its media duties.
Kartik Iyer, MD, Carat India, said, “We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavours in the luxury space as their creations are one-of-a-kind, crafted by the best of artisans or sourced from the renowned craftsmen across the globe.”
The account will be handled by the agency’s Mumbai office.
Himanka Das, senior VP, Carat Media, said, “We are glad to be part of launch of a brand in the retail space which has got world class designer products that are affordable. It is set to change the paradigm in the luxury and lifestyle segment. Through proprietary cutting edge Carat tools, CCS & CCS Planner we are doing some interesting work that enables us to design consumer-centric, integrated and engaging solutions.”