Carat India lands Tetra Pak India media account

Tetra Pak India has handed over its media duties to Carat India following several rounds of meetings and presentations with key executives of Tetra Pak. Starcom is the incumbent agency. The account size is estimated to be Rs 15 crore.Said Sanjay Sachdeva, marketing director, South Asia Markets, Tetra Pak, "We are happy to have Carat as our media partner given their potential in the areas of both planning and buying."