The British Council, the UK’s international organisation for cultural relations and educational opportunities has roped in Carat India, the media agency from Dentsu Aegis Network to handle their media duties in the country.
Nirupa Fernandes, director, marketing, British Council India, said, “We are very pleased to associate with Carat in India following a close association with Carat in UK. This year marks 70 years of the British Council in India and we have been inspired by India every day of the last 70 years. This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years. We are excited that working with Carat and the extended Dentsu Aegis Network will help us position our brand effectively across all channels.”
Rajni Menon, CEO, Carat India added, “It really feels great having British Council on board. British council has been a part of many Indians’ lives through some form of their services. We are confident of enabling a strong connect with the young and dynamic audiences across platforms.”
British Council has offices in nine cities across India. Their work in India covers arts, sports, higher education, English language, training solution and library.