Carat India appoints Sayami Podder as AVP - strategy

Moves from Mindshare

Apr 06, 2022 07:05:00 AM | Article | Campaign India Team

Carat India has announced the appointment of Sayami Podder as associate vice president - strategy. 
 
She will be responsible for offering insights to the agency's existing clients across the West and South regions. 
 
Podder will report to Anita Kotwani, CEO, Carat India.
 
She moves from Mindshare, where she was senior director. 
  
Kotwani said, “Talent today is the key differentiator that clients look for. Our core focus is to ensure that we have the best talent that comes on board and joins the Carat family. Sayami’s diverse expertise across data and analytics, research, communication planning and media strategy, is certainly something that will drive growth for the clients. We see her as the ideal team player to lead Carat’s vision of ‘designing for people’ in the West and South markets.”
 
Podder said, “The consumer journey is no more linear, and the media ecosystem is constantly evolving to accommodate our new age audience. Carat is already known for its strategic thinking and integrated approach. With my expertise in data science and creative thinking, I am looking forward to building an insight-led strategy that will generate incremental and sustainable growth for our clients. I am delighted to begin this new journey under Anita’s dynamic leadership and contribute to Carat’s growth story for India.”
 
With a career spanning over 12 years, she has also worked with Ipsos, Madison World, and Brandscapes Worldwide, among others.