Carat India has announced the appointment of Aruni Panda as vice president - digital. Panda's mandate at the agency covers North and East India.
He moves from WPP's GTB, where he was AVP and senior digital media director, handling digital media planning, buying and execution.
At Carat, he will report to Anita Kotwani, CEO, Carat India.
Kotwani said, “With the changing dynamics of the media eco-system and a strong focus on digital across the clients of Carat, we felt it to be imperative to bring in a seasoned professional like Aruni to lead the digital mandate. His expertise across the full-funnel marketing will be an advantage that we would like to leverage across our existing and new client fold.”
Dipika Bhasin, executive vice president - planning, Carat India, said, "Aruni’s experience will charter current and new growth with our partners. He will hold a strong commitment to driving Carat’s digital practice and the integrated media offerings of dentsu India. We are extremely happy to have him as part of the team.”
Panda said, “I am elated to embark upon this new journey with Carat India, an agency already known for its integrated approach backed by cutting-edge data tech and tools. It is critical to map, plan and build the right digital approach in this ever-evolving digital space for our clients to thrive into the future. I am looking forward to being a part of Carat’s growth story under Anita’s leadership and partnering with clients in their digital endeavour with the combination of media, data, commerce and technology.”