Carat India has appointed Dipika Bhasin as executive vice president. In her new role, Bhasin will lead the agency’s North and East offices, with a focus on developing senior client relationships.
She will also be responsible for driving growth for Carat’s North and East markets and will report to Anita Kotwani, CEO, Carat India.
With over 20 years of experience, Bhasin’s previous stint was with PHD Worldwide as senior vice president and has worked on brands in the consumer durables, FMCG and e-commerce space.
Anita Kotwani, CEO, Carat India, said, “As we strengthen and reshape the Carat offering for the Indian market, we need a leader who is well networked, connected and understands the nuances of the Northern markets. Dipika, with her expansive and stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age ecosystem. Her strong connections with brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”
Bhasin added, “I am excited to be part of Carat India and to be working with an inclusive and diverse team. I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with Dentsu International. Looking forward to partner at all levels and deliver growth and value consistently.”