Carat Fresh Integrated has set up a new division for brand integration strategy with specialised focus in out-of-movie association, in-film placement, celebrity management services and promotions through activation and events.
Confirming the news, Sidharth Ghosh, vice president, Carat Fresh Integrated said, “The meteoric growth in the movie marketing industry has elevated our interest levels. Our intention of entering the film marketing sector is to stimulate the movie marketing business and convert it into a mainstream medium. We work with national and international brands that are seeking to seamlessly integrate themselves with the popular culture.”
Continuing, Ghosh said, “Our creative staff is exceedingly responsive to the marketing and image needs of the brand, working closely with the production houses to ensure that brand integration is carried out meticulously. Carat Fresh Integrated is sensitive to the creative integrity of the films and seeks to create brand integration best suited for the storyline. Combined, we introduce the new era of advertisement and entertainment to the brands.”
In the past, the brand has already handled brand integration for the movies, 'Thank You' and 'Body Guard' with Air Asia Airlines and Olympus, respectively.