AirAsia shows the human desire to 'fly'

Watch the film conceptualised by Wunderman Thompson

May 26, 2020 05:10:00 AM | Video | Campaign India Team

AirAsia has rolled out a film which brings many interpretations to flying and what it means to humans.
Conceptualised by Wunderman Thompson, the crowdsourced film shows visuals that capture the human desire to fly. 
Priya Shivakumar, national creative director, Wunderman Thompson India, said, “We realised that flying is a lot more than getting on an airplane. It’s an emotion we connect with right from the time we are children. It represents so many things to us: freedom, dreams, possibilities, as many interpretations as there are people really and that’s what we wanted to capture with this film. When you look at where our flights of imagination have taken us as humans, it makes flying so personal and meaningful to us. And that’s when we know, nothing can ever make us stop flying….that’s the soul and the power of the idea and that’s the story of hope and the human spirit we wanted to tell for Air Asia during these times.”
Client: AirAsia 
Creative agency: Wunderman Thompson Bengaluru
Creative chief officer: Senthil Kumar
Writer, director and NCD: Priya Shivakumar
Sr. VP and managing partner: Kundan Joshee
VP and senior creative director: Ajay Menon
Editor: Kevin Menezes
Creative team: Antony Sunil and Muraleekrishna K
Servicing team: Tiraz Balaporia, Tanusree Sharma, Pawan Lulla
Supported by: Small Fry Productions
Post production support: Mahendra Solanki
Post production: Digital Cafe
Music composer: Subhajit Mukherjee
Singer: Sharvi Yadav
Sound design and mixing: Darshan Nair