Carat bags media duties of Extramarks

Extramarks Education, a digital learning solutions company, has appointed Carat as its media AoR.

Extramarks had its commercial launch two years ago, and its products are currently used in more than 3000 schools across India and its online service by more than 7 lakh students. Rohit Jain, CEO, Extramarks, noted that the company was now ready to launch its mass media campaign.

He said, “Extramarks is setting revolutionary standards in education whereby we aim to enhance the regular classroom experience and take a quantum leap forward – in the process, raising the quality of delivery for both students and teachers alike.”

The creative mandate will be handled by McCann Erickson.

Vidhu Sagar, executive vice president, Carat Media, added, “We shall be partnering Extramarks in the media management exercise holistically – thus we’ll manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms - including television, print, digital, OOH as well as activation.”

Extramarks was in the news in November 2011 when Infotel Broadband Services Ltd., a subsidiary of Reliance Industries Ltd., acquired a 38.5 per cent stake in the company.