Campaign India Team
Jun 25, 2009

Cannes Lions Day Four: Meera’s blog

Gutter Bar feels strangely bereft of familiar faces. You don't bump into anyone gup-shuppable with as you wander around looking at entries. A handful of us make our subdued way to maharajahs but suddenly the spice seems missing from life. (The Lions aren't coming in as readily either.)Seems like barring the jury and press, there are hardly any desi boys and girls. But life goes on and so too the festival. Great work wins. Heroes are born. Legends fade away. And alcohol numbs the senses or triggers off the excitement as appropriate to the occasion.

Cannes Lions Day Four: Meera’s blog

Gutter Bar feels strangely bereft of familiar faces. You don't bump into anyone gup-shuppable with as you wander around looking at entries. A handful of us make our subdued way to maharajahs but suddenly the spice seems missing from life. (The Lions aren't coming in as readily either.)

Seems like barring the jury and press, there are hardly any desi boys and girls. But life goes on and so too the festival. Great work wins. Heroes are born. Legends fade away. And alcohol numbs the senses or triggers off the excitement as appropriate to the occasion.

Only I cannot help feeling that the toast is incomplete without a thickly accented voice saying "chalo yaar, daaru-vaaru pilao..." mera Bharat kahaan?

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

2 days ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

2 days ago

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

2 days ago

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.