The organisers of the Cannes Lions International Festival of Creativity have announced that there has been a 6% increase in the number of entries this year.
According to a release issued by Cannes Lions, a total of 26,992 entries were received this year.
However, India has seen a dip in the total number of entries. A total of 809 entries were sent to Cannes this year, down from the 921 entered last year, a 11% dip.
Overall, entries in the Creative Strategy category have increased by 35%. The Brand Experience and Activation category has also seen an increase of 16%. The Creative Business Transformation category has seen a 59% increase and Creative Commerce has seen a 25% increase.
Simon Cook, CEO, Lions, said, “The shifts in the work that’s been entered provides us with a powerful insight into the industry landscape and the emerging trends. A high increase in submissions made directly from consumer product brand companies demonstrates the value being placed on creativity that drives business. The strong engagement across a breadth of Lions including emerging areas like B2B, Gaming, Commerce and Business Transformation - shows us that there is a growing confidence and investment in non-traditional channels. Over the next week, our Juries will curate a body of Lion-worthy work and set the global benchmark that will propel us into the year ahead, supporting those using creativity to drive progress.”
Philip Thomas, chairperson, Lions, added, “The number of submissions received in its first year shows a really strong engagement with the Gaming Lion and is testament to the relevance and opportunity that Gaming now holds within the creative marketing community. We’re excited to see the body of work that emerges from this Lion, and I’d like to thank the jury in advance for setting the very first benchmark in creativity in gaming and showing what is possible in this hugely exciting area.”
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