India added 13 more shortlists on day two of the International Festival of Creativity. The total tally of shortlists is now at 70.
Creative Business Transformation
VMLY&R has two shortlists for Unilever's 'Suvidha Centre' entry. Leo Burnett also has a shortlist for Lay's 'Smart Farm'.
Creative Effectiveness
Ogilvy's 'Shah Rukh Khan - My Ad' for Cadbury Celebrations has three shortlists in this category.
Leo Burnett's 'The Missing Chapter' for Whisper has also been shortlisted in this category.
Creative Commerce
No Indian shortlist.
Creative Strategy
Leo Burnett's 'The Missing Chapter' for Whisper has two shortlists in this category.
Film
Law & Kenneth Saatchi & Saatchi's entries titled 'Restaurant' and 'Airport' for Zepto have a shortlist each.
Enormous Brands has a shortlist for Asahi's 'Robbery'.
Mobile
Ogilvy has a shortlist for Fiama's 'Talking Memes'.
| Agency | Shortlists |
| Ogilvy | 7 |
| Leo Burnett | 25 |
| Dentsu Creative | 11 |
| Talented | 7 |
| FCB Group India | 7 |
| Hungry Films | 1 |
| BBDO | 1 |
| Essence MediaCom | 1 |
| Mindshare | 2 |
| Wondrlab | 1 |
| DDB Mudra Group | 2 |
| VMLY&R | 2 |
| Law & Kenneth Saatchi & Saatchi | 2 |
| Enormous | 1 |