Marketing
Eularie Saldanha
Jun 24, 2021

Cannes Lions 2021: The three marketing commandments – Get real, be good, be unmissable

Presented by Unilever, Conny Braams, chief digital and marketing officer, and Aline Santos, chief brand officer and chief diversity and inclusion officer, Unilever, speak about the company’s new marketing philosophy

From left: Aline Santos and Conny Braams

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Trust is the new creative brief

6 Trust is the new creative brief

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

8 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Related Articles

Aline Santos to leave Unilever
Marketing
Feb 22, 2024
Charlotte Rawlings

Aline Santos to leave Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Advertising
Apr 11, 2022
Ben Bold

Unilever’s Conny Braams: ‘Trust not crypto’ should ...

The ad industry remains 'backwards' on representing people: Aline Santos, Unilever
Advertising
Jun 23, 2021
Sara Nelson

The ad industry remains 'backwards' on representing ...

Cannes Lions 2021: The value of creativity in a post-pandemic world
Marketing
Jun 22, 2021
Eularie Saldanha

Cannes Lions 2021: The value of creativity in a ...

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
27 minutes ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
29 minutes ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
42 minutes ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
52 minutes ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.