India added 26 more shortlists to take its overall tally to 48, as organisers of the Cannes Lions International Festival of Creativity announced shortlists across Creative Data, Creative Strategy, Direct, PR, and Social and Influencer.
Creative Data Lions
Ogilvy earned India's only shortlist in this category for its entry '#NotJustACadburyAd' for Mondelez.
Creative Strategy Lions
Indian agencies amassed a total of 12 shortlists in this category.
Dentsu Webchutney had four of them for the entry 'The 8-bit journo' for Vice Media.
DDB Mudra's 'Project Free Period' for Stayfree has three shortlists.
Ogilvy India's '#StopTheBeautyTest' for Dove earned two shortlists.
BBDO India (Ariel - #ShareTheLoad), Leo Burnett (Fortis Hospitals - Honor the Donor) and Lowe Lintas (Lifebuoy - H for Handwashing) are also in contention with one shortlist each.
Direct Lions
Dentsu Webchutney's 'The 8-bit journo' has three shortlists in this category.
FCB Interface and FCB Ulka have two shortlists each. FCB Interface's shortlists come for Mumbai Police's 'The Punishing Signal'. FCB Ulka's 'Out and Proud Classified' for The Times of India also has two shortlists.
VMLY&R Commerce's 'Hackwashing' for Lifebuoy has also been shortlisted.
PR Lions
VMLY&R Commerce has two shortlists for Lifebuoy's 'Hackwashing'.
DDB Mudra has one for McDonald's 'Eatqual'.
FCB Interface also has one shortlist. It comes for Mumbai Police's 'The Punishing Signal'.
Social and Influencer Lions
Ogilvy has India's only shortlist in this category. It comes for Dove's '#StopTheBeautyTest'.
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