Cannes Lions 2019: 'Move US$19 bn from technology to creativity'

In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity

by Prasad Sangameshwaran

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