Campaign India Team
Jun 19, 2017

Cannes Lions 2017: Eight shortlists for India in Direct

Leo Burnett leads with four shortlists; No show for India in Mobile, Creative Data categories

Cannes Lions 2017: Eight shortlists for India in Direct
Indian agencies secured eight shortlists on day three of the Cannes Lions International Festival of Creativity.
 
Direct Lions
 
Among a total of eight Indian shortlists in this category, Leo Burnett has four.
 
Three of these come for 'Roads that honk' for HPCL. The other is for 'More to Give' for Fortis Healthcare. 
 
McCann Health has two shortlists for 'Immunity Charm' for Ministry of Public Health, Islamic Republic of Afghanistan. 
 
Taproot Dentsu's 'Odds' for Adidas is also in contention as is Ogilvy & Mather's 'Heathy Hands Chalk Sticks' for ITC. 
 
Also announced were shortlists for the Creative Data and Mobile Lions categories. No Indian entry made the cut here.
 
 
 
Source:
Campaign India