Cannes Lions 2016: BBDO, Ogilvy earn a shortlist each in Creative Effectiveness

Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut

Now, dads #ShareTheLoad

India added two shortlists to the 13 announced early on 20 June, in the Creative Effectiveness category at the Cannes Lions International Festival of Creativity 2016.

BBDO earned a shortlist for its 'Share The Load' entry for Ariel Matic.