Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut
India added two shortlists to the 13 announced early on 20 June, in the Creative Effectiveness category at the Cannes Lions International Festival of Creativity 2016.
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Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
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