Campaign India Team
Jun 24, 2015

Cannes Lions 2015: BBDO India's 'Touch the Pickle' bags Glass Lions Grand Prix

McCann gets two Silvers, CLA gets one; DDB Mudra, Grey and Ogilvy win Bronze; BBDO picks up Bronze Media Lion

Cannes Lions 2015: BBDO India's 'Touch the Pickle' bags Glass Lions Grand Prix
BBDO India's 'Touch the pickle' for Whisper Sanitary Napkins bagged a Grand Prix in the Glass Lions category, winners of which were announced at the Cannes Lions International Festival of Creativity 2015 on 23 June.
 
The agency also bagged a Glass Lion for its entry 'Share the Load' for Ariel Matic.
 
Eight winners were awarded in this newly introduced category that recognises work challenging gender bias.
 
India bagged seven more Lions on day three, adding to the four trophies from day two. 
 
Six of the wins were in the Outdoor Lions competition, while one was in the Media category.
 
Besides these, winners were announced on day three in the PR and Creative Effectiveness categories.
 
Outdoor Lions
 
McCann Worldgroup bagged two Silvers in this category, both the wins were for Dish TV. Creativeland Asia won a Silver for Durex Realfeels. 
 
Grey won a Bronze for DHL, Ogilvy & Mather bagged one for Children's Audiobooks and DDB Mudra's entry for Volkswagen also won a Bronze.
 
Media Lions
 
BBDO India also bagged a Bronze for Whisper Sanitary Napkins in this category.
 
(Note: Report updated to reflect one additional Silver for McCann and DDB Mudra's Bronze, which we missed out on in our first report. The error is regretted.)
 

 

Source:
Campaign India

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