India opened its tally at Cannes 2014 with three Silver and three Bronze Lions on 16 June, when winners in the PR, Direct, Press and Creative Effectiveness categories were awarded.
PR Lions
Ogilvy bagged three metals in this category. Google 'Reunion' bagged a Silver and Bronze, while 'Message Barter' for The Akanksha Foundation bagged a second Bronze.
Havas Worldwide won the other Bronze for India in this category for its entry 'No Child Brides' for Child Survival India.
The Grand Prix in this category went to Creative Artists Agency Los Angeles for its entry 'The Scarecrow' for Chipotle Mexican Grill.
Direct Lions
McCann with two Silvers was the only Indian agency to win a metal in this category. The agency bagged both its metals for 'Share My Dabba' for Happy Life Welfare and Dabbawala Foundation.
The Grand Prix in this category went to OgilvyOne London for the 'Magic of Flying' campaign for British Airways.
Promo & Activation, Creative Effectiveness
Also announced on the night were winners in the Promo & Activation and Creative Effectiveness categories. India received no metals in this category.
McCann Melbourne won the Grand Prix in the Creative Effectiveness category for 'Guilt Trips' for V/Line, while Adam&EveDDB London bagged a Grand Prix in the Promo & Activation category for 'Sorry I spent it on myself' for Harvey Nichols.
Follow Campaign's global live coverage from the Cannes Festival at cannes.campaignlive.co.uk
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