Cannes Lions has introduced a number of new initiatives for 2010. Firstly, there is the introduction of the Film Craft Lions. To be judged by a select jury of directors, producers and creatives, it will honour the craft of the filmmaking process - the direction, copywriting or editing, or the skilful use of music or sound design.The Film Craft Lions awards cermony will take place on Saturday 26 June.
The various categories under Film Craft Lions include:
A01. Production Design
A02. Direction
A03. Cinematography
A04. Editing
A05. Copywriting
A06. Best use of Music
A07. Sound Design
A08. Special Effects & Computer Graphics
A09. Animation
More details on the new category can be checked here.
There is also a new Grand Prix for Good award. Cannes Lions will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across all entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.
There is also the Independent Agency of the Year award, which aims to identify the independent agency that has amassed the most points across all the entry sections at the Festival – Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promo and Activation, Design, PR, Film Craft, Titanium and Integrated Lions. The idea is to reward an individual office of an independent agency, in an attempt to encourage the spirit of creative entrepreneurship. To be eligible for the award, an independent agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.
In addition, the Promo Lions have been renamed the Promo & Activation Lions. There is also the Cannes Creative Leaders Programme. This brand-new venture, launched by Cannes Lions and the Berlin School of Creative Leadership, is a two-week training initiative taking place in Berlin and Cannes in June 2010. It is designed for those either in a creative leadership position or about to step up to lead a team.
There is also a new service called How To Cannes, which is a morning exercise at 9.30am for 30 minutes, where an old Cannes hand will give you the benefit of years of experience on making the most of the Festival. A Festival Official will also be on hand to answer any questions.
There is also the launch of the Young Marketers Competition. Teams will be chosen from country winners in the same way as other Young Lions comptetions and will have 24 hours to create the perfect brief and present it to a panel of world-leading creatives who will judge their efforts.
A number of new initiatives across the entry categories will be introduced, including two Grands Prix in Outdoor Lions, Film Craft Lions, craft categories in Radio, Cyber and Press Lions, and 3D Container Design in Design Lions.
There is also Cannes Connect, an online networking tool to meet like-minded people attending the Festival before one even arrives in Cannes. No private data is made available, and delegates can opt out if they wish.
Cannes Connect launches in April.
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