Cannes Lions: 11 make it to Media Lions shortlist

India has eleven shortlists in the Media Lions category at the 2009 Cannes Lions festival.

In the ‘Best use of Television’ category, Maxus India has been shortlisted for its ’20 Million Experiences’ campaign for Tata Sky. Maxus India has also been shortlisted for the ‘Midas Touch’ campaign created for Nokia 5800 Xpress Music. In the same category, Maxus has been shortlisted for ‘World’s First Brand Coup’ campaign for Titan Industries’ Fast Track watches.

Ogilvy & Mather India has been shortlisted for in the ‘Best Use of Ambient Media: Small Scale’ category for its campaign ‘The Elusive Coaster’ for SAB Miller’s anti-drink driving campaign. In the same category, Publicis India has been shortlisted for In Gandhi’s Shoes’  ‘Currency’ campaign.

In the ‘Best Use of Mixed Media’ category, MediaCom India has been shortlisted for its ‘To Shave or Not’ campaign for Gillette Procter & Gamble’s Mach 3 Razor. Madison Media, too, has been shortlisted in the same category for its ‘Say Condom, Aloud’ campaign for BBC World Service Trust. Lastly, Lodestar Universal has been shortlisted in this category for ‘The Power of Nano Innovations’, a campaign created for Tata Motors’ Nano.

In the ‘Fast Moving Consumer Goods’ category, MediaCom Media has been shortlisted for its ‘To Shave or Not’ campaign for Gillette Mach 3 razors.

In the ‘Other Consumer Products (including Durable Goods)’ shortlist, Publicis Ambience has been included for its ‘Child Safe Posters’ for Sansui Electronics’ TVs.

In the ‘Travel, Entertainment and Leisure’ category, Starcom MediaVest has been shortlisted for its ‘Mad in Singapore’ campaign for the Singapore Tourism Board.

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