Campaign India Team
May 21, 2019

Cannes Contenders 2019: Blink Digital

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2019: Blink Digital
Ahead of the Cannes Lions International Festival of Creativity 2019, we are back with our 'Cannes Contender' series.   
 
The premise is: How much time really does a Cannes juror get, to understand a case or piece of work s/he hasn't come across before?   
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2019 International Festival of Creativity.  
 
Blink Digital has two such entries.
 
Amazon Echo - Alexa, play my song
 
When Amazon launched the smart speaker Echo in India, Blink Digital conceptualised and created over 1700 individual pre-roll ads on YouTube. The customised ads were targeted according to the songs people searched for on the platform. Resultantly, they highlighted Echo’s association with music and the capabilities of the virtual assistant, Alexa.
 

 

KFC - Kentucky Flying Objects

For KFC India, Blink Digital helped in launching its Smoky Grilled Wings around the Makar Sankranti festival with the ‘Kentucky Flying Objects’ campaign. KFC’s chicken meal boxes could be turned into a drone, staying true to the popular Indian festival’s central theme of kite flying. 
 
Source:
Campaign India

Related Articles

Just Published

39 minutes ago

Nescafe looks to spread optimism

Watch the film conceptualised by McCann Worldgroup India here

1 hour ago

MediaMonks appoints Karan Amin as creative head in ...

Last full time role was with Cheil India where he was head of digital creative

2 hours ago

Mondelez positions Cadbury ChocoBakes Cake as the ...

Watch the film conceptualised by Ogilvy here

2 hours ago

Sir John Hegarty would like to see you. Yes, you

A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.