Campaign India Team
May 29, 2017

Cannes Contenders 2017: Taproot Dentsu

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2017: Taproot Dentsu
With the Cannes Lions International Festival of Creativity less than a month away, Campaign India returns with its 'Cannes Contender' series.
The premise is:
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.  
Taproot Dentsu has one such entry. (Click on the image for full case)
Taproot Dentsu partnered Airtel, a telecom service company with a solution for people who become unfortunate victims of accidents.
In an accident or medical emergencies, one may want to help, but there is no way a stranger can reach out to the victim's family because the phone contacts are stuck behind pass codes.  Howsoever a person wishes to be a Good Samaritan, this is one wall no one can get beyond. 
The Life Saving Wallpapers helps everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlock the screen.
Airtel Lifesaving Wallpapers is a mobile-first site, which embeds emergency info on mobile wallpapers, irrespective of your phone or network. It is provided to people via social media. The campaign is supported by social media posts, retail posters and other collaterals, at different points of contact with people at large. 
Want to get your agency's work featured here? Send in your contenders to    

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