Campaign India Team
May 24, 2017

Cannes Contenders 2017: Leo Burnett

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2017: Leo Burnett
With the Cannes Lions International Festival of Creativity less than a month away, Campaign India returns with its 'Cannes Contender' series.
 
The premise is:
 
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.  
 
Leo Burnett has four such entries.
 
HP Lubricants: #RoadsThatHonk
 
#RoadsThatHonk is the world’s first anti-collision vehicle management system, for India’s national highways. Aimed at safer highways, #RoadsThatHonk adopts SmartLife poles at sharp curves and hairpin bends. The poles have been conceptualised, designed and executed by Leo Burnett India. The first set of poles are installed on NH1 along the Jammu-Srinagar Highway, and employ advanced networked devices and combine wireless technology, radar systems, and an anti-collision warning system, powered by solar PV modules. SmartLife poles are placed on each side of key hairpin bends; they detect speeds of oncoming vehicles, then communicate with each other to caution approaching vehicles on either side with a horn.
 
Tata Capital: Salaam Loans
 
In India, a significant section of the people does not have access to organised credit through no fault of their own. ‘Salaam Loans’ is a first-of-its-kind initiative to encourage deserving people, by giving them their ‘#LoanKaHaq’. It does so by democratising the process of loan approval; the most deserving stories that get over a 1,000 FB likes by people is eligible for a loan. 
 
Bajaj V: Invincible Indians
 
Bajaj V's Invincible Indians is a platform where stories of ordinary people and their selfless service to society evokes pride every day. This is Bajaj V's way of giving back, and making it slightly easier for everyday heroes to serve selflessly.We created custom-made products to empower Invincible Indians, aiding them in their service to the nation and its people. 
 
Fortis Healthcare - #MoreToGive
 
India just has 0.34 donors per million Indians, a disappointing statistic to say the least. Fortis Healthcare saw an opportunity to make a positive difference to the wellbeing of the nation and spread much-needed awareness, unveiling a campaign ‘#MoreToGive’. War veterans, especially those who had sacrificed their limbs for the nation, came forward to pledge their organs. When even the ones who had been through so much had more to give for others, what excuse does the common man have to not pledge his/her organs? 
 
Want to get your agency's work featured here? Send in your contenders to prasad@haymarket.co.in raahil@haymarket.co.in.    

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Source:
Campaign India

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