As we near the Cannes Lions International Festival of Creativity, Campaign India continues with its 'Cannes Contender' series.
The premise is:
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.
Here's FCB Interface's entry.
KamaSutra Super Thin condoms- Speed of Ejaculation
The brief was to launch KamaSutra Super Thin condoms. In India, the pull-out method is the most preferred contraceptive among couples. Because a lot of Indians are allergic to the 'latex' feel. However, this is a highly unreliable method of contraception! By dramatising the unreliability of the pull out method Kamasutra offers a solution ++ SuperThin condoms that protect, without the latex feel!
Want to get your agency's work featured here? Send in your contenders to [email protected] [email protected].
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