Campaign India Team
Jun 23, 2013

Cannes 2013: Ramesh Deo Productions wins Film Craft Bronze for Nike 'Parallel Journeys'; 'Help a child reach five' for Lifebuoy bags Silver Film Lion

‘Parallel Journeys’ wins for ‘Sound Design’; India ends Cannes campaign with 33 metals

Cannes 2013: Ramesh Deo Productions wins Film Craft Bronze for Nike 'Parallel Journeys'; 'Help a child reach five' for Lifebuoy bags Silver Film Lion

Ramesh Deo Productions was the lone Indian winner on the last day of Cannes 2013. The production house’s entry ‘Parallel Journeys’ for Nike India won in the ‘Sound Design’ sub-category. JWT India was the agency behind the campaign.

The entry had also been shortlisted in ‘Direction’ and ‘Best Use of Music’ sub-categories.

With the win, India ended its Cannes 2013 campaign with a tally of 33 Lions across categories: eight Gold, five Silver and 20 Bronze Lions.

In the Film Lions category, Lowe+Partners London’s entry ‘Help a Child Reach 5’ for Unilever’s Lifebuoy won a Silver Lion in the ‘Corporate Image’ sub-category. View the film here.

Read about the campaign here:

Nike captures India's cricket pulse, with 'Parallel Journeys'

Source:
Campaign India

Related Articles

Just Published

4 hours ago

BrandZ report 2021: Amazon retains top position

Apple, Google, Microsoft and Tencent also among top five most valuable brands

4 hours ago

Rin washes off the patriarchy with C.A. Bhavani Devi

Watch the film conceptualised by Ogilvy here

5 hours ago

Cannes Lions 2021: FCB Interface bags Gold in ...

Agency also wins two Silver and Bronze Lions; Lowe Lintas and VMLY&R Commerce also among winners

6 hours ago

The 'Tough Turban': Protective headwear for Sikh ...

A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it