Advertising
Campaign India Team
Jun 19, 2008

Cannes 2008: Sport makes a statement on Day Four of Cannes Lions ‘08

Day Four at Cannes started off with Eurosport talking about the business of sports marketing, with special reference to the upcoming Beijing Olympics.Simon Crane, Managing Director, UK, Eurosport gave some impressive numbers to back his facts. According to a study done by Initiative Sports Futures in USA, five of the top 10 all time rated TV programmes in the USA are sports events led by Super Bowl 16 with 94.8 million viewers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

GroupM to merge agency brands into single P&L

4 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

5 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar launches influencer marketing platform JioStarverse

7 JioStar launches influencer marketing platform JioStarverse

GroupM restructures across Asia, Indonesia leadership impacted

8 GroupM restructures across Asia, Indonesia leadership impacted

India’s six-pack makes Cannes Lions shortlist jury cut

9 India’s six-pack makes Cannes Lions shortlist jury cut

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

10 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Related Articles

Strategic advertising trumps conventional ads during IPL 2024: Report
Advertising
Mar 17, 2025
Campaign India Team

Strategic advertising trumps conventional ads ...

JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee
Marketing
Mar 03, 2025
Vinita Bhatia

JioStar helps advertisers to balance reach with ...

LISTEN to Simon Crane of Eurosport
Advertising
Jun 20, 2008
Campaign India Team

LISTEN to Simon Crane of Eurosport

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

Just Published

Coca-Cola and WPP renew global marketing partnership
Advertising
6 hours ago
Nikita Mishra

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

Wavemaker bags 19 awards at ABBY Awards 2025
Advertising
6 hours ago
Mitaksh Jain

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

Middlemen, meet martech: Brands sync trade and consumer playbooks
Marketing
11 hours ago
Vinita Bhatia

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.

‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025
Advertising
19 hours ago
Mitaksh Jain

‘Having an AI strategy is the worst thing for ...

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.