Cannes 2008: Sport makes a statement on Day Four of Cannes Lions ‘08

Day Four at Cannes started off with Eurosport talking about the business of sports marketing, with special reference to the upcoming Beijing Olympics.Simon Crane, Managing Director, UK, Eurosport gave some impressive numbers to back his facts. According to a study done by Initiative Sports Futures in USA, five of the top 10 all time rated TV programmes in the USA are sports events led by Super Bowl 16 with 94.8 million viewers.

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