Campaign India Team
Jun 19, 2008

Cannes 2008: Sport makes a statement on Day Four of Cannes Lions ‘08

Day Four at Cannes started off with Eurosport talking about the business of sports marketing, with special reference to the upcoming Beijing Olympics.Simon Crane, Managing Director, UK, Eurosport gave some impressive numbers to back his facts. According to a study done by Initiative Sports Futures in USA, five of the top 10 all time rated TV programmes in the USA are sports events led by Super Bowl 16 with 94.8 million viewers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.