Vinita Bhatia
Mar 03, 2025

JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee

While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.

Ishan Chatterjee, chief business officer—sports revenue, SMB and creator, JioStar.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

11 hours ago

Jury convenes for NDTV's Masterstroke Art Awards ...

Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.

12 hours ago

Zydus Pinkathon returns to Delhi with women-first ...

The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.

12 hours ago

Yas Island Abu Dhabi, Holiday Tribe roll out ...

The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.