Day Six of the Cannes Lions 2008 festival had Crispin Porter + Bogusky talking about the power of the story and the Cannes Debate take place. Can online actually help create brands and sell existing ones?
The Times of India’s ‘Lead India’, campaign created by JWT won the Titanium Lion at the 55th Cannes Lions awards ceremony held at the Grand Auditorium at the Palais in Cannes on Saturday night. O&M’s spot for Neo Sports titled ‘Gas’ won a Silver Lion in the Film category. That concludes the final tally of metals for India for this year at 23, which is the best that the country has ever had as the curtain fell on this year’s annual creative festival.
"No focus group in the history of the world has ever written a good story."Chuck Porter (pictured), co-chairman, Crispin Porter + Bogusky "At Google, we believe in prosperity through partnership."Henrique de Castro, managing director of European sales and media solutions, Google
“Perhaps digital is not always a great place for narratives. It worked well across most of the media; the outdoor was outstanding but while the stories were well crafted and presented, we felt that the stories did not go as deep in the online medium as we would have wanted it to.” Nick Law, EVP, chief creative officer, R/GA and jury member on Titanium and Integrated Lions when asked why HBO Voyeur did not make it in the Titanium or Integrated category
Yes, I had to stop and think about which day of the week it is today as I sit in front of my laptop in my hotel room, ready to file stories. Not a good sign. Something to do with a three hour sleep routine for the last four days perhaps?
TBWA Worldwide Chairman Jean Marie Dru (pictured, left, with Tom Carroll) is unfazed by the rise of creative hotshops and sees positives in size. “Creativity can come from anywhere. Small companies sometimes are more agile and grow fast. The good news is that big companies like TBWA with 12000 people have a lot of talent; if you know where the talent is, you can have people working together from all over the world.”LISTEN to Jean Marie Dru on large agencies and on Disruption here.
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