“The IPL is absolutely amazing. The players love it, the fans love it. It’s going to break all the record books,” says Simon Crane, managing director, UK, Eurosport.Crane says wanting to be in India is “a no-brainer.” “Soccer is a huge sport in India.”$124 billion dollars. And growing. That’s the global sports marketing market, according to PWC.LISTEN as Crane talks of the IPL and on the imperative of being in India.
Day Four at Cannes started off with Eurosport talking about the business of sports marketing, with special reference to the upcoming Beijing Olympics.Simon Crane, Managing Director, UK, Eurosport gave some impressive numbers to back his facts. According to a study done by Initiative Sports Futures in USA, five of the top 10 all time rated TV programmes in the USA are sports events led by Super Bowl 16 with 94.8 million viewers.
"We are using Nike+ as an engine that will drive 1 million people to run across 25 different cities of the world on August 31, 2008. The question that we asked ourselves was how do we create the biggest sporting event ever?" Stefan Olander, Global Director for Brand Connections, Nike
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