Cannes 2008: It's all about China

China was the focus during the first half of Day two at Cannes. 2008 festival. Fittingly so, perhaps with the Beijing Olympics just around the corner. The world will be watching to see how China leverages the Games. All discussions about China invariably include references to scale so numbers formed a big par, thats t of the discussion. Sample this: China accounts for the biggest mobile subscriber base in the world, with China Mobile billed as the largest telecom company in terms of number of mobile users in the world today.