Candid Marketing ropes in Roshan Nair from Dentsu

Candid Marketing has appointed Roshan Nair (pictured) as associate creative director. Nair joins from Dentsu Communications, Delhi where he was creative group head.

His new role at Candid would require him to conceive and improvise the creative standard of activations.

Speaking on Nair's appointment, Amrita Kumar, VP - content and planning, Candid Marketing said, "Creative is a crucial part of any successful campaign. It assumes more importance in activations as we try to reach people in more unique methods. With Roshan joining Candid, we can be assured that if we were No.1 previously, we shall begin setting higher benchmarks in activations going forward."

Elaborating on his new role, Nair said, "In a crowded market, it makes more sense to out-think the competition, than waste resources trying to out-perform them. Candid has been regularly creating campaigns which redefine innovation in the activations space. My brief here is one simple word - elevate."