
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Candid Marketing has rechristened its trade marketing business as UBIQ Trade and Retail Marketing. The division, earlier known as ITM (Integrated Trade Marketing), also has a new identity and logo. In addition, Riyaz Sayed, AVP, (west and south India) and Pradeep Thakur, AVP, (north and east India) have been appointed. Both have been a part of Candid Marketing and were involved in the re-launch process. Sayed has more than six years in Candid Marketing and Pradeep has been with ITM since its inception three years ago.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.