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Candid Marketing has rechristened its trade marketing business as UBIQ Trade and Retail Marketing. The division, earlier known as ITM (Integrated Trade Marketing), also has a new identity and logo. In addition, Riyaz Sayed, AVP, (west and south India) and Pradeep Thakur, AVP, (north and east India) have been appointed. Both have been a part of Candid Marketing and were involved in the re-launch process. Sayed has more than six years in Candid Marketing and Pradeep has been with ITM since its inception three years ago.
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