Candid Marketing has rechristened its trade marketing business as UBIQ Trade and Retail Marketing. The division, earlier known as ITM (Integrated Trade Marketing), also has a new identity and logo. In addition, Riyaz Sayed, AVP, (west and south India) and Pradeep Thakur, AVP, (north and east India) have been appointed. Both have been a part of Candid Marketing and were involved in the re-launch process. Sayed has more than six years in Candid Marketing and Pradeep has been with ITM since its inception three years ago.
Speaking about the relaunch, Atul S Nath, founder and managing director, Candid Marketing said, “We have had a vision of creating a specialised division that caters to the needs of marketers employing trade marketing. With UBIQ we will ensure that our clients continue to receive services that set future benchmarks for the industry.”
He added, “With this new identity, we wish to build the brand across its networks of presence, clients and the trade marketing fraternity, for the services it offers. While we had a strong presence in the north and west zones, we are now looking to scale up operations pan India, including increasing our team size by 100% over the next one year.”
A company statement says the term UBIQ “is derived from Ubiquitous which means existing everywhere especially at the same time or omnipresent. The rechristening strengthens Candid Marketing’s vision of positioning the division to be ‘India’s Leading Trade Marketing Agency, Helping Clients Achieve Availability Visibility Everyday Everywhere.’
The division, ITM (Integrated Trade Marketing) was jointly owned by Candid Marketing and IMSG. The change in identity of ITM was put into process following the management buyout of Candid Marketing from IMSG earlier this year. UBIQ’s services include channel sales, feet-on-street, channel incentivisation and loyalty programs, mystery shoppers programs, in-shop promoter programs, merchandising programs, POS/POP production; shop-in-shop (designing and implementation), brand shops (designing and implementation) and retail and trade audits.